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The Definitive Guide to Using Analytics for Better Business Decisions

"A must-read for anyone who is directly or indirectly leading or managing an analytics function--and anyone who wants to make better decisions based on analytics, not just intuition or an 'overemphasis on industry knowledge, which crowds out good analytics.'" -- Charlotte E. Sibley, President, Sibley Associates, a bioPharma consulting company

"Over the long term, those who show the greatest imagination, grow the right skills, build the deepest organizations, and follow rigorous statistical practice will reap the greatest rewards from their analytics efforts. A Practitioner's Guide to Business Analytics lights the way." -- Thomas C. Redman, PhD, the Data Doc, Navesink Consulting Group

"Executives beware. This is not your typical management book. This book contains real information from analytical professionals who are outside the executive bubble. . . . Hold on to your seat and be prepared to change the way you think about leaders, leadership qualities, and leadership skills needed for future success in the changing business landscape." -- Thomas J. Scott, Director/Advisor, Marketing Sciences Solutions, TGaS Advisors

"Randy Bartlett has written an important and useful book, filling at least some of the large void between books that exhort managers to think more analytically without explaining how, and overly technical books that only quantitative analysts would appreciate. Particular strengths are the recommendations about how to organize to integrate analytical expertise into decision-making and the guidance about how managers can assess whether they are getting good analytical advice." -- Douglas A. Samuelson, D.Sc., President and Chief Scientist, InfoLogix, Inc., Annandale, VA; quantitative analyst, inventor, entrepreneur and executive

About the Book:

The real tragedy of a company failing while using analytics is the fact that its leaders will have the data to explain the failure, but they won't have the capabilities in place to filter the data and convert it into actionable business insights. One implication of Big Data is that we need to adapt . . . quickly. A Practitioner's Guide to Business Analytics integrates powerful strategies for leveraging analytics inside a business with a how-to playbook of tactics to make it happen.

The case for competing based on analytics is clear, but until now, there hasn't been authoritative guidance for inciting a corporate community to evolve into a thriving, analytics-driven environment. This hands-on book gives you the tools, knowledge, and strategies to capture the level of organizational commitment you need to get business analytics up and running in your company. It helps you define what business analytics is, quantify the exponential value it brings to an organization, and show others how to harness its power to gain advantage over competitors.

Accomplished business information professional Randy Bartlett brings his comprehensive coverage to life with firsthand accounts of using business analytics at brand-name global companies. Through in-depth examinations of success stories and failures in analytics-based decision making and data analyses, he fully prepares you to:

• Assess your company's analytics needs and capabilities, and develop a strategic analytics plan
• Steward the three pillars of Best Statistical Practice and accurately measure the quality of analytics-based decisions and data analyses
• Build and organize a specialized Business Analytics Team to lead infrastructural changes
• Upgrade the foundation that supports business analytics--data collection, data software, and data management
• Create the essential synergy for success between the Business Analytics Team and IT

Effectively integrating analytics into everyday decision making, corporate culture, and business strategy is a multifront exercise in leadership, execution, and support. The specialized tools and skill sets required to succeed are finally in one resource--A Practitioner's Guide to Business Analytics.

• Sales Rank: #313058 in Books
• Brand: Brand: McGraw-Hill
• Published on: 2013-02-05
• Original language: English
• Number of items: 1
• Dimensions: 9.30" h x .90" w x 6.20" l, 1.21 pounds
• Binding: Hardcover
• 256 pages

Features

• Used Book in Good Condition

From the Author
Randy Bartlett, PhD, is a business analytics leader with more than 20 years of business experience and 9 years of training in statistics at Iowa State University and Texas A&M University. His experience includes performing analytics, reviewing analytics, leading analytics teams, and making analytics-based decisions. He has worked at Applied Research Associates, AHQR, AstraZeneca, Bell South, BMS, Fannie Mae, Infosys, Inspire/Merck, JDA Software, NHA, PricewaterhouseCoopers, The Associates/ Citigroup, UnitedHealthcare, Wells Fargo, and other companies. Recently he helped build a new Business Analytics practice and developed Big Data and CoE offerings.

From the Inside Flap
The real tragedy of a company failing while using analytics is the fact that its leaders will have the data to explain the failure, but they won't have the capabilities in place to effectively filter the data and convert it into actionable business insights. One implication of Big Data is that we need to adapt ... quickly. A Practitioner's Guide to Business Analytics integrates powerful strategies for leveraging analytics inside a business with a how-to playbook of tactics to make it happen.
 
The case for competing based on analytics is clear, but until now, there hasn't been authoritative guidance for inciting a corporate community to evolve into a thriving, analytics-driven environment. This hands-on book gives you the tools, knowledge, and strategies to capture the level of organizational commitment you need to get business analytics up and running in your company. It helps you coherently define what business analytics is, quantify the exponential value it brings to an organization, and show others how to harness its power to gain advantage over competitors.
 
Accomplished business information professional Randy Bartlett brings his comprehensive coverage to life with firsthand accountants of using business analytics at brand-name global companies. Through in-depth examinations of success stories and failures in analytics-based decision making and data analyses, he fully prepares you to:
 
* Assess your company's analytics needs and capabilities, and develop a strategic analytics plan
* Steward the three pillars of Best Statistical Practice and accurately measure the quality of analytics-based decisions and data analyses
* Build and organize a specialized Business Analytics Team to lead infrastructural changes
* Upgrade the foundation supporting business analytics--data collection, data software, and data management
* Create the essential synergy for success between the Business Analytics Team and IT
 
Effectively integrating analytics into everyday decision making, corporate culture, and business strategy is a multi-front exercise in leadership, execution, and support. The specialized tools and skill sets required to succeed are finally in one resource--A Practitioner's Guide to Business Analytics.

From the Back Cover
You have the answer to your next business decision--analytics shows you how to find it
 
In today's marketplace, knowing what happened isn't good enough. You need to know what happens next. A Practitioner's Guide to Business Analytics gives you the tools and skill sets you need to use your company's data to make more analytics-based decisions.
 
Business analytics works--and there's an abundance of empirical data to prove it. How to establish the multitude of systems that maintain robust analytics has remained obscure--until now! This cutting-edge volume spells out solutions to all the strategic challenges of applying analytics to a corporate culture. Through a holistic approach to adapting existing corporate decision-making and statistical analysis, it walks you through building a dynamic architecture that raises the sophistication of management's business intelligence.
 
Today's top businesses compete for tomorrow's market share by using analytics, and A Practitioner's Guide to Business Analytics enables you to advance your company's competitive position by putting you in the driver's seat to:
 
* Inspire and develop the personnel and teamwork for an analytics-driven corporate culture
* Establish ongoing improvements to analytics, analytics-based decisions, and the measure of your company's performance delivering both
* Implement best practices of data collection and management, as well as the right suite of software tools to execute them
 
Illustrated with deconstructed examples from the author's experience practicing analytics at global companies, A Practitioner's Guide to Business Analytics will be one of the most important business books on your shelf. 

Most helpful customer reviews

7 of 7 people found the following review helpful.
Not what I expected
By Arthur P. Smith
While I believe I learned a few good ideas from reading this book, It is definitely not a "guide" I would recommend to others. The author occasionally shares opinions (for example on the importance of speed) but most of the book seems occupied with laundry-lists of ways you can do things (often repeated without much detail) where I would have liked to see more real guidelines recommending one way above another. The book particularly emphasizes "qualifications" meaning expertise (training, experience) - ok, fine, but then you don't need to repeat it 50 times. And the examples provided - largely from scientific literature or the recent financial collapse, don't seem very directly applicable to anything I'm interested in. I realize when you're addressing a cross-industry audience you won't catch everyone's fancy so maybe it really works for other people. It was not what I was expecting though.

2 of 2 people found the following review helpful.
Falls somewhat short of its goal
By N. Tuzov
The purpose of this book is to provide advice on how to set up a business analytics infrastructure in a corporation. Among other things, the author describes various roles that exist in a fully developed analytics team:“business quants” possess an advanced degree in a quantitative discipline and work mostly with data performing quantitative modeling. “Expert leaders” are experienced business quants who lead analytics projects. “Ordinary managers of analytics” have formal authority to manage business quants, but they don't have much of quantitative training. This book is mostly addressed to the expert leaders, ordinary managers, and similar individuals who either have or are interested in acquiring leadership and managerial responsibilities in the business analytics area.

While reading, I had a distinct feeling that the author is very experienced and knowledgeable, but for some reason he decided to share his expertise in a manner that made the book far less useful than it could have been. Most of the time he dispenses advice in way too general terms, with few specific examples from the industry. “There are countless examples of corporations that closed their doors or were severely impacted by a single poor decision, let alone a series of them” - says the author on p 138. I was excited when I reached it, thinking that he eventually decided to share some of those anecdotes in detail, but to no avail. If only the book had contained 5-10 more of such examples, it would have been far more effective in reaching its goal; in addition, it would have appealed to a far broader subset of analytics professionals, including business quants.

2 of 2 people found the following review helpful.
Great book for those working as a business analyst / manager / leader
By George V
This book gives real world insights of how business analytics plays out in the real world. It walks through the basics of managing data and analytics best practices. The author makes a strong case for the business need for analytics, some of which I will shamelessly borrow to justify my own internal analytics project :-) I also enjoyed the writing style of Mr. Bartlett. he kept it as light and easy as possible. The footnotes were particularly funny.

This book is not academic, full of boring equations. However, if you work in or lead a real world analytics group, and you work in a typical company (with its typical data / analytics shortcomings), this book will help you understand the opportunities and start toward realizing them

See all 44 customer reviews...

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A PRACTITIONER'S GUIDE TO BUSINESS ANALYTICS: Using Data Analysis Tools to Improve Your Organization’s Decision Making and Strategy PDF

A PRACTITIONER'S GUIDE TO BUSINESS ANALYTICS: Using Data Analysis Tools to Improve Your Organization’s Decision Making and Strategy PDF

[D142.Ebook] Download Ebook Practical Project Management: Tips, Tactics, and Tools, by Harvey A. Levine

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The author has 39 years of experience implementing project management techniques.

• Includes unique material based on the author's experiences that cannot be found elsewhere.
• Readers can refer to self-contained chapters for quick reference and problem-solving or read the entire book.

• Sales Rank: #2023929 in Books
• Published on: 2002-06-11
• Original language: English
• Number of items: 1
• Dimensions: 9.39" h x 1.30" w x 6.20" l, 1.65 pounds
• Binding: Hardcover
• 400 pages

From the Inside Flap
You've reached a critical phase in your project. Suddenly, your carefully planned schedule begins to fall apart and the entire project is in jeopardy. What do you do? Pick up this comprehensive, authoritative guide and flip quickly and easily to the appropriate section. There you'll find expert, practical guidance that will help you overcome the problem, minimize its impact on the project, and make sure it doesn't happen again.

Practical Project Management gives you the know-how, the techniques, and the skills you need to take complete control of any project from beginning to end. You'll learn how to keep mistakes and surprises to a minimum and recover quickly when they occur. And you'll master each critical skill set in this multifaceted discipline, including:
* Project scoping
* Task planning and scheduling
* Resource planning and workforce management
* Budgeting and cost control
* Risk and contingency management
* Change management
* Project closeout

Giving you the full benefit of his nearly forty years of experience as a project manager and consultant, author Harvey Levine provides scores of proven tips, tricks, and problem-solving techniques that you won't find anywhere else. He also helps you select the project management software that's best for your type of project and shows you how to use it to your greatest advantage.

Whether you're a working project manager in need of a completely reliable ready reference or a newcomer who needs to proceed step by step from basic concepts to advanced skills, Practical Project Management is the resource you need-now and for years to come.

From the Back Cover
"Harvey Levine is a recognized writer and dedicated warrior of the project management profession. Aside from years of volunteer effort to the profession (and holding the presidency of the Project Management Institute), his consulting work and writings have always smacked of practicality-thus his new book featuring 'Tips, Tactics, and Tools'. His experience, as shown clearly in this book, covers the gamut of project management. And besides all that, Harvey's writings are fun to read!"
-Paul C. Dinsmore, PMP, PMI Fellow
Author of Winning in Business with Enterprise Project Management

"Yet another book on project management? The difference is that Harvey Levine has set down his knowledge and understanding of project management honed over some forty years of experience in the industry. His latest book, Practical Project Management, provides profound practical and pragmatic advice, not just for the project management practitioner but also for senior management seeking to leverage the best out of the discipline in today's competitive world. His lighthearted style makes for easy reading without detracting from the value of the content. This book covers the whole spectrum from the new paradigms of project portfolio management to project communication and how to make it work. It integrates new ideas with true and trusted old ones, and the text is replete with 'Tips and Tools' sidebars. A very readable book, highly recommended."
-Max Wideman, FCSCE, FEIC, FICE, PMI Fellow and Past President

"Companies are putting temporary project teams onto more and more of their work, often blind to how this changes management. Practical Project Management will open a lot of eyes to the pitfalls, and in his conversational style Harvey Levine elucidates some rare and valuable guidance on everything from organizing for project management to picking tools."
-Matt Light, Research Director, Gartner Inc.

"Harvey Levine's seasoned, sensible approach to project management is apparent in this straightforward guide to practical project management. For either the experienced professional or the novice, the sections of 'Tips, Tactics, and Tools' provide useful, easy-to-grasp concepts that highlight the content of his text. Those who appreciated Harvey's practical articles on PMnetwork.com will enjoy reading his new book, and those who are not familiar with his past work are in for a treat as he leads the reader through the journey of practical project management."
-Mary Devon O'Brien, PMP, PMI Fellow, PMI Past President and Chairman

"Harvey Levine has helped shape the project management body of knowledge and our products. In this book, he shares the insights of over forty years of project management experience with great clarity, wit, and style."
-Roger Meade, CEO, Scitor Corporation

"Practical Project Management: Tips, Tactics, and Tools is another of the author's easy-to-read but quite insightful books, containing many practical ideas and suggestions for making your projects run more smoothly while achieving their planned objectives. The book includes numerous nuggets of wisdom that have been used to good advantage on successful projects and can be applied equally well to yours. This book has something for all practitioner levels, including even the most seasoned project and program managers."
-Ken Hartley, Vice President, PB Programme Management Ltd., PMI Fellow and Past President

About the Author
HARVEY A. LEVINE has been a project management professional for thirty-nine years, providing applications, system design, and consulting services in project planning and control, mostly with General Electric. In 1986, Levine founded the Project Knowledge Group, a consulting firm specializing in project management training; project management software selection, evaluation, and implementation; and project management using computers. He has also served on the board of directors of the Project Management Institute and was recently elected a Fellow of PMI.

Most helpful customer reviews

3 of 5 people found the following review helpful.
Packed with Knowledge!
By Rolf Dobelli
Anyone who's ever tried his or her hand at project management knows that there is no single secret that guarantees success. In reality, effective project management is the result of nuts-and-bolts work in planning, organization and oversight. Smart readers will therefore bypass the scores of books promising the "10 Secrets to Project Management Success" and turn instead to Harvey A. Levine's comprehensive and slightly complex book. Without wasting words, we from getAbstract simply advise everyone in business to rely on Practical Project Management as the best guide to project management available today.

See all 1 customer reviews...

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[B717.Ebook] Ebook Free Ethics and the Golden Rule, by Harry J. Gensler

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It is commonly accepted that the golden rule―most often formulated as "do unto others as you would have them do unto you"―is a unifying element between many diverse religious traditions, both Eastern and Western. Its influence also extends beyond such traditions, since many non-religious individuals hold up the golden rule as central to their lives.

Yet, while it is extraordinarily important and widespread, the golden rule is often dismissed by scholars as a vague proverb that quickly leads to absurdities when one attempts to formulate it in clear terms. In this book, Harry J. Gensler defends the golden rule and addresses all of the major philosophic objections, pointing out several common misunderstanding and misapplications. Gensler first discusses golden-rule reasoning and how to avoid the main pitfalls. He then relates the golden rule to world religions and history, and to areas like moral education, egoism, evolution, society, racism, business, and medicine. The book ends with a discussion of theoretical issues (like whether all morality reduces to the golden rule, which the author argues against).

Ethics and the Golden Rule offers two introductory chapters, the first is simpler and the second more technical; a reader may start with either or both. One can then read any combination of further chapters, in any order, depending on one’s interests; but Chapters 13 and 14 are technical and assume one has read Chapter 2. This is "a golden-rule book for everyone," accessible to a wide readership.

• Sales Rank: #10351752 in Books
• Brand: Brand: Routledge
• Published on: 2013-03-18
• Original language: English
• Number of items: 1
• Dimensions: 9.50" h x 6.50" w x .75" l, 1.05 pounds
• Binding: Hardcover
• 256 pages

Features

• Used Book in Good Condition

Review

Harry Gensler is an outstandingly clear teacher with a logical approach to the golden rule. In defense of the rule, he clarifies misunderstandings and refutes cheap attacks. And he adds practical wisdom, historical information, and diverse religious perspectives that make this book in many ways the new standard in English on the world’s most widely shared moral principle.

Jeffrey Wattles, Kent State University

Harry Gensler has done outstanding and extremely important work on the Golden-Rule. He gives a compelling defense of the Golden-Rule. His work is very clear, very strongly argued, and highly original. This work is an outstanding contribution to ethical theory and has many important applications in applied/practical ethics.

Thomas Carson, Loyola University Chicago

About the Author
Harry J. Gensler, S.J., is Professor of Philosophy at Loyola University, Chicago. His thirteen books include Ethics and the Golden Rule (2013), Ethics: A Contemporary Introduction (2011), Introduction to Logic (2010) and Anthology of Catholic Philosophy (2005).

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5 of 5 people found the following review helpful.
Searching for Gold
By Simply Curious
What did you think when you were first told "Do unto others as you would have them to do unto you"? Did you dismiss it as quaint religious allegory? Did you think of it as a childhood platitude? Did you poke fun at it wondering how to treat a criminal, a cruel person, or a toddler? Or perhaps you embraced it as profound advice on how to treat others.

Harry Gensler understands the Golden Rule. On December 6, 1968 he heard R.M. Hare give a talk on the Golden Rule (GR) and immediately became a GR junkie. He wrote his doctoral dissertation on the Golden Rule in 1977. He recently devoted a sabbatical from his position as Professor of Philosophy at John Carroll University to write this book on the Golden Rule. The logical discipline of a philosophy professor combines with the passion fueling a life-long fascination with GR to provide this easy to read yet rigorous and authoritative treatment of the topic. To make the book accessible and appealing to readers ranging from the most casual to the most skeptical, he provides two alternative introductory chapters. Chapter 1 is the simpler introduction, and Chapter 2 provides a longer and more technical alternative.

The Golden Rule presents a paradox. Although GR principles are endorsed by each of the major religions; it is easy to give examples where applying GR literally leads to ridiculous outcomes. The introductory chapters directly address this paradox. The heart of GR is switching places. Also, GR is actually a theorem derived from two more basic consistency principles: impartiality and conscientious adherence to your own moral beliefs. These ideas are combined to create a precise new phrasing of GR:

"Treat others only as you consent to being treated in the same situation."

With this understanding, GR is transformed from a vague platitude into a precise consistency test. Several fallacies used to dispute GR are identified, analyzed, and dismissed in the first two chapters. He defends GR against 27 further objections in the final chapter.

To help us apply GR he introduces the mnemonic device "Kita":

+ Know: "How would my action affect others?"
+ Imagine: "What would it be like to have this done to me in the same situation?"
+ Test for Consistency: "Am I now willing that if I were in the same situation then this be done to me?"
+ Act toward others only as you're willing to be treated in the same situation.

This analysis is applied to examples throughout the book.

The role of GR in the world's major religions, including atheism and interfaith activities, is examined in Chapter 3. A Socratic Dialogue probes the wisdom of the GR in Chapter 4, and in Chapter 5 a remarkably detailed chronology traces GR's role from assisting prehistoric hunters, to opposing slavery and racism, through frequent appeals by religious and political activists, and its application in modern institutions.

Part 3 of the book puts GR into practice. The chapter on Moral Education provides useful advice on teaching and applying GR to our everyday lives. It addresses GR and moral development, provides a method for developing rational moral thinking, and includes practical suggestions for integrating GR teaching into existing programs. The question "Why is GR not succeeding?" is then addressed. Other chapters explore the philosophies of Egoism, Hobbs, and Darwin in the context of GR, and demonstrate the power of GR in overcoming racism and other forms of groupism. The contribution of GR to Applied Ethics for addressing issues in business, healthcare, civil discussion, and other areas is introduced. The scope of GR is clarified as applying to sentient beings by competent, rational agents, and this understanding is used to answer specific questions on the extent of our GR duties. Four areas of special GR urgency--areas where GR can be used now to solve significant problems--are identified as: groupism, family life, treatment of animals, and the environment.

Although the author regards GR very favorably, when asked the question: "Is GR the supreme moral axiom from which all duties can be deduced?" he answers negatively. He positions GR as a consistency principle; it is a guide in selecting and applying moral rules. GR is a theorem, not an axiom. By asking us to switch places, GR provides a counterbalance to humans' self-centered nature. Because GR is counter to human nature, it can be difficult to live by.

The book melds an in-depth technical analysis of the Golden Rule with practical advice on how we can learn it, teach it, and strive to live by it every day. I enjoyed reading this book, and I imagine you will too. Living by the Golden Rule can improve well-being. It is a wise thing to do.

3 of 3 people found the following review helpful.
Wide-ranging, thoughtful, enjoyable discussion
By Matthew C. Jordan
This book brings philosophical, religious, and historical perspectives to bear on the Golden Rule. It's an excellent overview, and should be of interest to readers of many different stripes -- one can easily imagine the book being used in college courses on moral philosophy or world religions, for instance, but it's not a mere textbook. Quite the contrary... Just about anyone with even a passing interest in the question "how ought we to treat others?" will find it accessible and worthwhile. Gensler writes in a very engaging style, with lots of humor and very clear examples and illustrations. Highly recommended.

1 of 1 people found the following review helpful.
This is the perfect kind of book for an undergraduate course in ethics
By Lugh Lamh Fhada
This is the perfect kind of book for an undergraduate course in ethics. It starts with a notion that is essentially about fairness, and fairness is a notion that is immediately accessible and intuitively plausible to undergrads. In fact, many of us might even think the golden rule to be so self-evident that it must be trivial. That would be a mistake, for the concept of fairness and fair dealing is not trivial. Harry G gives us in neat orderly fashion the reasoning underlying the golden rule, as well as a sense of how it has appealed to people of virtually all religions and none. It's a work from a master: controlled, balanced, sensible, never over-reaching, incisive, and logical. (Harry G is also one of the best logicians around right now.)
The nature of the golden rule is such that it pushes back boundaries. "Do to others ...." can't coherently be thought of as referring only to one's kin or one's nation. Today we need a global ethic, or the planet may well perish. Let's hope more people, particularly those in power, come to understand that a wise foreign policy would be based on the rule, rather than on a naked ruthlessness; and that they realize that all the people of the planet have to be seen (we will perish otherwise) as one moral community. This book would be a good place to start.

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• Sales Rank: #7138999 in Books
• Published on: 2009-12-15
• Original language: Spanish
• Number of items: 1
• Binding: Paperback
• 416 pages

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0 of 0 people found the following review helpful.
Four Stars
By Roldan Mercado
Excelente libro, muy sencillo de comprender y muy completo.

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